Hey ,

Do you know what’s painful?

Watching motivated people who want to get lean and increase energy use the wrong strategies by following bad advice, like this one

MYTH #1: Just eat clean (organic, unprocessed whole foods, no sugar, etc.) to get lean.

WHY IT’S NOT TRUE: consuming any macronutrient (proteins, carbs, or fats) in excess of what the body needs can be stored as body fat, regardless of how "clean" it is.

Now, you might be wondering… “Okay Shannon and Lisa, if that’s bad advice, then what do I do instead?”

What you want to do is leverage the power of nutrition science and personalized macronutrients.

Yes, food quality is important, but so is food quantity - especially when strategically balancing macronutrients at each meal for maximum energy and satiation.

This is exactly what one of our clients, Christine did.

At first, Christine was struggling with managing her...

One question we get asked all the time is what kind of cardio we recommend if fat loss is the number one goal.

Before we dive into the answer, we have four call openings next week to apply for our 1-on-1 coaching program.

If you or someone you know would like to work closely together with us for 12 weeks to get lean, build muscle, and increase energy without restricting your favorite foods or wasting time on fad diets, click the button below to apply!

APPLY NOW

As you can see, this is our roundabout way of saying that cardio is not the most important factor for achieving fat loss. In fact, it's one of the least important factors!

Nutrition is truly the foundation of a healthy, strong body... because we can't out exercise an unbalanced diet. If we're eating more than we're burning and we're not actively strength training, the additional calories will be stored as body fat. That's why focusing on...

Ever wonder why you couldn’t tolerate anyone but your dog while you were on that low carb diet?

Here’s why:

Carbs help boost your mood by increasing tryptophan in the brain, which can then be converted into serotonin

They also provide a host of other benefits too, like energy! And micronutrients (vitamins, minerals, enzymes).

Carbs are the body’s preferred source of fuel in the form of glucose for muscle contraction, brain function, and organ function.

In other words, when you don’t consume carbohydrates, your body will find a way to make glucose internally. It’s THAT important.

If you’re truly doing Keto correctly and running on ketones... guess what? That’s your body’s double backup plan when carbs aren’t available and is NOT your the preferred way of operating.

As with all things, moderation is key.

Too many processed carbs at one time, especially without protein, can put you in a food coma 

...

As kids, most of us weren’t taught the basics of how different foods metabolize in the body.

Many of us who struggle with healthy eating habits as adults grew up with emotional attachments around food and no real knowledge of nutrition science.

The messaging around food was more like:

finish your plate, people are starving

fat is evil, wait now sugar is evil (but then we also eat those as a family in excess - so, cue guilt & confusion)

Mom’s doing Weight Watchers for the 7th year in a row and loathes her body

food = love; don’t be rude to the cook, eat up!

eat when you’re told, if you’re not hungry now too bad, kitchen is closed later

Can you relate? 

That's why it can be confusing when deciding between things like salad or pizza while trying to practice healthy habits.

How many years have we been eating with these conditioned beliefs operating in the...

Everyone is always asking us for new recipes, and we’re like...

Of course our members get all our favorite meals and we share a ton here...

But, The...

Eating a macronutrient balanced meal can be one of the most delicious, satiating, and nourishing moments of your day.

Without fail, every time I eat in the perfect balance for my body, I legit feel like I’ve had 10 cups of coffee without the jitters.

You won’t be lethargic afterward - you’ll have so much energy that people might accuse you of being annoyingly joyful

You’ll feel satiated but not unbutton-your-pants-and-lay-on-the-couch-in-a-Netflix-and-binge-food-coma kinda way.

You’re mood will be so stable, you’ll find yourself wondering if the world’s problems could be solved by simple balancing of blood sugar.

Your sleep will improve leaps and bounds, which keeps old cravings at bay over time.

You’ll crush your workouts and apologize to your body for all the times you...