ever notice how nutritionists, health gurus and biohacking bros with huge online followings and/or best-selling books tend to stand behind ONE concept and say that it's the ONLY thing that works?

That should be your number one red flag when sourcing information. 

Health — including nutrition, exercise, and other lifestyle habits — is and always will be bio-individual.

Meaning: what works for one person may not work at all for someone else. 

Not to mention, you know your body best!

Your body's intuition combined with the basics of nutrition science is what we help you fine tune in our 12-week program, Awaken Your Nutrition.

So, when you see someone claiming calories in, calories out is all that matters, you know that it's only partially true because hormones and environment play a massive role in controlling how many calories you eat.

And when you see someone saying it just needs to fit your macros, you know that eating only processed food in the right ratios might help you look shredded but you'll likely have full blown vitamin and mineral deficiencies.

And when you see someone saying all you need to do is eat clean, real food, you know that many people are struggling with type 2 diabetes, high cholesterol and excess body fat following this advice alone without paying attention to movement, muscle mass and portion control. 

So why do these "experts" make such drastic claims?

Here's why they make these drastic claims:

Click bait.

Algorithm motives. 

And money.

How many of them are selling you a supplement or blanket one-size fits all program? 

That should be your second red flag when sourcing online information. 

And, how many of them have come out and said they were WRONG?

Even Paul Saladino ("Carnivore MD") eats carbs now.

After two years of eating full carnivore and writing a best-selling book about how everyone should just eat meat, he admitted recently that his body started breaking down and now he has 300 grams of carbs a day. 

He also lives in Costa Rica, is highly active, gets plenty of sun exposures, and is eating in alignment with local and seasonal food... so following his new diet would not be ideal for a desk-bound, sedentary worker living in Canada.

And while keto and carnivore style eating has its time and place from a temporary, therapeutic standpoint in certain cases, it by no means is an ideal way to eat 24/7 long term.

What about all the people who trusted him and blindly followed his advice? 

What adverse health effects are they experiencing now?

It's only a matter of time until he slows his roll about hating on vegetables... claiming that they're all toxic and going to kill us. 

As if anti-nutrients in vegetables are the biggest problem that the United States is facing right now when it comes to what people are eating 😂

And Peter Attia, along with many other bio hackers, has cut back massively on extended intermittent fasting due to muscle loss!

How many people (especially women) have followed this man's advice and have gained weight due to a slower metabolism caused by muscle loss?

How many people have extremely high cortisol now after being told to skip breakfast for years, inevitably leading them to wake up with pre-diabetic levels of blood glucose levels?

How many women are rushing to "fast like a girl" because Mindy Pelz — a chiropractor, not a nutritionist — is promoting it as a menopause solution, driving women's stress levels and hormones even further out of whack?

Again, we're not saying fasting is "bad"... everything is nuanced. But so far, we've only witnessed the downside of extreme fasting (especially at breakfast) in women. 

Not to mention: fasting is a very, very slippery slope to developing a full blown eating disorder and not enough people are coming out and talking about this. 

If you skip enough meals regularly and don't be surprised when you have to battle a strong compulsion to binge eat every evening (hello: me for 2 decades... 20 YEARS of that cycle!). 

This is why you rarely ever see us posting anything extreme or one-sided. 

Because there is not one single, universal to health that works for all.

And while that doesn't do much for us in terms of social media exposure, it does the most for our client's long-term success and why we have so many 5-star reviews on Yelp, Google, and our website. 

We live and breathe nuance and bio-individuality.

We are so careful about what education we share that social media algorithms have no idea what we do or who we serve 😂

The solution isn’t another fad diet or a temporary fix.

What if it’s about truly understanding your body and tuning in like never before?

Awaken Your Nutrition is our transformative 12-week coaching program designed for individuals who are ready to break free from the cycle of ineffective diets and start their journey towards sustainable health and well-being.

Our program is unique because it blends the science of nutrition with the principles of intuitive eating, creating a holistic approach that addresses both your body and mind.

Click below to book a free 45-minute health audit call and stop wasting time following blanket advice from randoms online who end up changing their approach anyway over time.

[Extended BONUS: join Awaken Your Nutrition by 6/30 for a FREE hormones training!]

We look forward to speaking with you soon!

Shannon Morse and Lisa Kirby | Creators of Awaken Your Nutrition and Awaken Your Cycles

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P.S. Looking for more nutrition, health, and training support? Here are 2 ways we can help you:  

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